Find out more by reading our most frequently asked Hotel Benchmark questions.

Onboarding and Workflow guides are automated throughout our platform. Users have confirmed the ease of use, helpful nature of guides and tutorials, and an overwhelmingly positive product experience. In addition to product demos with your STR representative, we recommend the multiple video tutorials located in the Help Center of STR Benchmark.

STR Benchmark is a feature only available to hotel data providers that subscribe with STR. If you are a hotel owner, operator or brand representative currently using CoStar, we are excited to introduce you to our powerful STR Benchmark feature.

Your proprietary performance data is still protected by our industry-leading confidentiality guidelines. As initiated with the initial launch of STR Benchmark, access to our data is no longer defined by distribution lists. Access is managed through licenses, controlled by dynamic self-management functionality within product.

No. CoStar is our product. STR Benchmark is a premium feature of that product available only to hotel data providers that subscribe with STR.

No. The STAR Report and Competitive Sets remain a staple of our offering. We have just moved that functionality into the more secure and interactive setting that is the CoStar product. STAR Reports are available for download within the STR Benchmark feature of CoStar.

A comprehensive offering of training webinars is available to guide you through the features of CoStar product. Click here to get started.

Superuser – This license is provided to company administrators who will manage functionality. These users can grant themselves a Benchmarking license for full access to product. 

Benchmarking – This license provides full access to product, including all STAR screens, Competitive Sets and advanced analytics. A Benchmarking license is assigned to employees of companies that are direct clients of STR, such as brands, third-party operators and owners. 

Published View – This license provides limited access to product, primarily STAR screens and a primary Competitive Set only. A Publish View license is assigned to employees of companies that are not direct clients of STR but have a relationship to a property covered under an STR contract. These companies can include any owner or operator that does not have a Benchmarking license with STR (i.e. a franchised hotel with independent owner) as well as lenders, asset managers, revenue management consultants, etc.

You will continue to be priced solely on the value of the STR Benchmark feature.

STR Benchmark clients are able to analyze, interpret and gain unmatched insight on the entire commercial property market.  

In addition to the industry-specific data sets you have come to expect from us (Comp Sets, top-line historical metrics, P&L, forward bookings, etc.), applicable countries will show full commercial real estate inventory and pipeline, contact and tenant listings, transactions, CMBS loan information, market analytics and forecasts. This comprehensive solution will open a new world of opportunity around acquisition, operations and divestment.

Our product offering was developed and expanded to meet the evolving needs of our industry. We have made a substantial investment in the transformative STR Benchmark feature, which unlocks tremendous potential for our clients and positions us to scale product through new functionality, data sets and property types.

Yes, management of Comp Sets looks different and includes dynamic, self-service functionality that eliminates the need to work through STR’s Client Services team. You control access via permissions, for which users can edit and create Comp Sets. Updated search functions and in-product isolation checks expedite the process, and multiple sets can be created and shared with third parties at no additional cost.

Chain Scale Segments
The Chain Scale segments are: Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, Economy and Independent.

Chain Scale segments are grouped primarily according to actual average room rates. An independent hotel, regardless of average daily rate (ADR), is included as a separate Chain Scale category.

Class Segments
Hotels are categorized by the following class segments: Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale and Economy.

The class for a chain-affiliated hotel is the same as its Chain Scale. An independent hotel is assigned a class based on its ADR, relative to that of the chain hotels in their geographic proximity

If you are still entering your data through the Client Portal, please visit central.str.com and enter your STR credentials.  If you are a CoStar subscriber, log in here.

Hotel Market Forecasts are created in partnership with leading forecasting company, Tourism Economics. Our historic market data, market event information, and both general and local economic indicators, are combined to predict the behavior of the hotels in each market. Tourism Economics applies its economic model and analysis found in the report.

Each market is handled uniquely and has its own best-fit forecast model that provides the highest rate of forecast accuracy. For example, as London accommodates many international visitors, currency exchange will be a more significant indicator than in Manchester, as this market is driven predominately by domestic demand.

On a daily, weekly and monthly basis, STR processes performance data from hotels all around the world. This data is submitted straight from the source: chain headquarters, management companies, owners and directly from independent hotels. The data is checked for accuracy and for adherence to our reporting guidelines.

STR currently collects data for more than 90,000 hotels around the world.

Flow Through measures how effectively incremental revenue is retained as profit after operating costs. Flex represents a hotel’s ability to manage expenses and protect profit margins when revenue decreases. Read more here.

A Comp Set is a group of hotels that compete with your property for business and is selected with the purpose of benchmarking your performance against the competition. Read more here. 

Average daily rate is a measure of the average rate paid for rooms sold. This is calculated by dividing rooms revenue by rooms sold. Read more here.

Benchmarking is the process of comparing and analyzing your property or portfolio's performance against the competition. The benchmarking process draws on our robust data to provide you with a better understanding of the market and context in which you operate. Read more here.

Occupancy on the Books represents confirmed occupancy levels for upcoming periods. Read more here. 

The gold standard metric around the industry, revenue per available room is calculated by dividing total room revenue by total number of available rooms. RevPAR is a function of both occupancy and ADR. Read more here. 

Please get in touch to discuss participation lists for your markets. You can find contact details of offices in your region here.

STR processing dates and holiday closures can be found here.

Only an authorized representative of an individual hotel, brand or parent company can access the data of those respective entities. We take every precaution to maintain data confidentiality, and strict controls are maintained along each step of the process to ensure that data is handled responsibly. STR reports strictly aggregated data in public forums. 

No, STR reports aggregated data only. We do not release individual hotel, brand or company-specific data. 

If you are affiliated with a chain, please contact your corporate office, because many major chains, management and ownership companies have made provisions for their hotels to participate. 

If your chain does not participate or you are an independent hotel, please contact us directly for assistance.

All of our data reporting guidelines are available here.

Running data is used to smooth out seasonality and to better identify the underlying trend. Running data is a sum of the data for the month or day in question plus the applicable running period.

For example, a running 3-month number is the average of the values for the current month and the previous two months; a running 12-month number is the average of the values for the current month and the previous 11 months. Running 3-month data for July would be calculated by summing the data of May, June and July. Running daily data works on the same principle (e.g. running 7 days for Sunday the 17th would be a sum of Monday the 11th through Sunday the 17th).

Hotel and Comp Set performance changes are measured against the same period last year. The percent change is calculated using the following formula:

(This Year-Last Year) / Last Year.

If a percent change column in blank this means that current and/or historical data has not been received.

If you are a branded hotel, please contact your chain or management company representative. Independent hotels should contact us directly.

It stands for running month-to-date. The MTD numbers are based on a calendar month and include all days of the same month, through the most recent calendar day included in the report. If the most recent week’s reporting includes data in two calendar months, the MTD numbers only include data from the recently-ended month.

Your hotel’s performance is ranked against the other properties in your Comp Set. If your hotel’s RevPAR rank is “2 of 6,” that means your hotel’s RevPAR was second highest of the six hotels in your comp set.

We collect prior year data to calculate year-over-year percentage change and check the accuracy of previously submitted data.

The data for this year vs. the same period last year may vary, depending on a number of factors such as holidays, calendar shifts, special events and promotions.

Please contact integration@str.com for information on automating your data feed.

Data can be sent via e-mail, SFTP or API.

Accepted file types include .txt, .csv (delimited: tab, pipe, semi-colon, and space) and Excel.