Connecting Revenue and Profitability: Flow Through and Flex Explained
Hoteliers track numerous metrics to understand the health of their properties in both the short and long term. Top-line revenue metrics are foundational to understanding hotel performance—but they’re only the beginning. When those metrics shift, the question isn’t just what changed, but how those changes ultimately impact profitability.
Two metrics help answer that question: Flow Through and Flex.
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What is Hotel Revenue Management? A Foundational Guide for the Hotel Industry
What is Hotel Revenue Management? A Foundational Guide for the Hotel IndustryHotel revenue management is the industry process that uses data and analytics to predict future guest behavior and demand. The objective of revenue management is to obtain a property’s maximum amount of overall possible revenue.
Using business on the books in a complete benchmarking approach
Using business on the books in a complete benchmarking approachHotel owners and operators are best positioned for success when they measure their business from every angle. That is why no benchmarking experience can be considered comprehensive without frequent insight into future booking levels in the marketplace.
What Is Average Daily Rate (ADR) and How to Calculate It
What Is Average Daily Rate (ADR) and How to Calculate ItWhat is an Occupancy Rate?
What is an Occupancy Rate?Occupancy rate is one of the global hotel industry’s foundational performance metrics, showing the percentage of rooms occupied in a property, segment or geographic area for any given time.
U.S. hotel commentary - April 2024
U.S. hotel commentary - April 2024Analysis by Jean-Claude Pedjeu and Chris Klauda
Strategic success unveiled: How competitive sets lead hoteliers to informed business decisions
Strategic success unveiled: How competitive sets lead hoteliers to informed business decisionsGood decisions can be made with high-level information. Optimal decisions come when you have comprehensive information. That is why hotel owners and operators are best positioned to grow their business when they gain detailed insight into the competition.
STR/TE Market Forecast Assumptions – May 2024
STR/TE Market Forecast Assumptions – May 2024Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance.
Short-term outlook:
The short-term demand outlook for our 46 forecast markets outside of the U.S. remains stable, with changes to projections caused by economic conditions, updated events calendars, and shifts in consumer interest.
RNC and DNC: How political conventions impact host market hotel performance
RNC and DNC: How political conventions impact host market hotel performanceAnalysis by M. Brian Riley
We are less than two months away from the first political party conventions to determine America’s 2024 presidential nominees, with the Republican National Convention (RNC) scheduled first in Milwaukee (15-18 July), and the Democratic National Convention (DNC) taking place in Chicago a month later (19-22 August).
Hotels across Germany are filling up for UEFA Euro 2024
Hotels across Germany are filling up for UEFA Euro 2024Analysis by William Anns
With the summer months fast approaching, sports fans are looking at the 2024 UEFA European Football Championship, which kicks off on Friday, 14 June. Set to take place across multiple locations in Germany, the annual football tournament is expected to affect hotel performance just as much as football fans across the continent. Utilizing Forward STAR data, the markets are already showing spikes in hotel bookings on and around the match dates.
A look at Mainland China’s hotel performance during the May Day period
A look at Mainland China’s hotel performance during the May Day periodAccording to estimates from the Data Center of the Ministry of Culture and Tourism, the five-day May Day period (1-5 May 2024) brought 295 million domestic tourism trips – a 28.2% jump against the same period in 2019 and a 7.6% increase year over year. However, per capita tourism spending only recovered to 88.5% of the 2019 level.