Connecting Revenue and Profitability: Flow Through and Flex Explained
Hoteliers track numerous metrics to understand the health of their properties in both the short and long term. Top-line revenue metrics are foundational to understanding hotel performance—but they’re only the beginning. When those metrics shift, the question isn’t just what changed, but how those changes ultimately impact profitability.
Two metrics help answer that question: Flow Through and Flex.
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STR/TE Market Forecast Assumptions – May 2024
STR/TE Market Forecast Assumptions – May 2024Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance.
Short-term outlook:
The short-term demand outlook for our 46 forecast markets outside of the U.S. remains stable, with changes to projections caused by economic conditions, updated events calendars, and shifts in consumer interest.
RNC and DNC: How political conventions impact host market hotel performance
RNC and DNC: How political conventions impact host market hotel performanceAnalysis by M. Brian Riley
We are less than two months away from the first political party conventions to determine America’s 2024 presidential nominees, with the Republican National Convention (RNC) scheduled first in Milwaukee (15-18 July), and the Democratic National Convention (DNC) taking place in Chicago a month later (19-22 August).
Hotels across Germany are filling up for UEFA Euro 2024
Hotels across Germany are filling up for UEFA Euro 2024Analysis by William Anns
With the summer months fast approaching, sports fans are looking at the 2024 UEFA European Football Championship, which kicks off on Friday, 14 June. Set to take place across multiple locations in Germany, the annual football tournament is expected to affect hotel performance just as much as football fans across the continent. Utilizing Forward STAR data, the markets are already showing spikes in hotel bookings on and around the match dates.
A look at Mainland China’s hotel performance during the May Day period
A look at Mainland China’s hotel performance during the May Day periodAccording to estimates from the Data Center of the Ministry of Culture and Tourism, the five-day May Day period (1-5 May 2024) brought 295 million domestic tourism trips – a 28.2% jump against the same period in 2019 and a 7.6% increase year over year. However, per capita tourism spending only recovered to 88.5% of the 2019 level.
A deep dive into Japan’s hotel ADR growth trends
A deep dive into Japan’s hotel ADR growth trendsAnalysis by Kelsey Fenerty
Industry experts’ predictions for occupancy and ADR hold steady, even with declining confidence in demand
Industry experts’ predictions for occupancy and ADR hold steady, even with declining confidence in demandAnalysis by Brannan Doyle
The Hospitality Industry Sentiment (HIS) survey is STR’s quarterly study capturing the experiences and expectations of travel industry professionals. This survey began in Q4 2022, and with the fifth edition completed in Q1 2024, some trends have solidified while others appear to be reversing course.
U.S. hotel commentary - March 2024
U.S. hotel commentary - March 2024Analysis by Jean-Claude Pedjeu and Chris Klauda
Fewer global markets recording RevPAR growth, Japan a big exception
Fewer global markets recording RevPAR growth, Japan a big exceptionAnalysis by Eddie Yeung
Note: All financial figures presented in US$.
2024 solar eclipse drove hotel performance records across markets in path of totality
2024 solar eclipse drove hotel performance records across markets in path of totalityAnalysis by Chris Klauda and Claudia Alvarado Cruz
The total solar eclipse on Monday, 8 April may have darkened cities across Mexico, the U.S., and Canada, but you may want to grab your eclipse glasses once again in preparation for how much the event brightened performance.
U.S. hotel commentary - February 2024
U.S. hotel commentary - February 2024Note: All financial figures presented in US$.