The latest hotel industry analysis

Welcome to the Independent Hotel Show and another key phase of analysing and forecasting performance in the UK’s independent hotel sector. Normalisation is a common word being used to describe the industry globally, but different factors add complexity when measuring success and projecting the next 12-24 months. 

The Americas | Asia Pacific | Europe | Middle East

In this global update, we take a journey through each of the four world regions – focusing on performance, pipeline, and factors that influenced the data in 2023, while also looking ahead to what’s in store for the rest of 2024.

Note: All financial figures presented in $.

Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance. 

Short-term outlook

The short-term demand outlook for our 46 forecast markets outside of the U.S. remains relatively stable. Typical growth patterns have returned to all regions in 2024 as events resume their regular cadence and consumer confidence in travel increases.

Analysis by Eddie Yeung

Note: All financial figures presented in US$.

STR's global "bubble chart" update as of 10 February 2024 shows that 74% of markets increased revenue per available room (RevPAR) from the comparable period in 2023. Growth was balanced with 64% of markets showing increased occupancy and 70% achieving a higher average daily rate (ADR) than last year.

L'impact des événements sportifs sur les performances hôtelières a été largement documenté récemment. Tous les regards sont désormais rivés sur les Jeux olympiques de cet été, qui se dérouleront à Paris du 26 juillet au 11 août, 100 ans après les derniers Jeux organisés en France.

Analysis by Emmy Hise, M. Brian Riley, Michael Petrivelli

Super Bowl LVIII in Las Vegas produced unprecedented hotel performance levels—not just for the Super Bowl but for any weekend in history.  

In early-April 2024, a Total Solar Eclipse will once again pass over cities across North America and drive an influx of spectators in need of overnight accommodations. That means a lift in hotel performance is once again on the horizon, but there are key differences from the last Total Eclipse in 2017.

Analysis by Christina Choueifaty and Letizia Rossi-Espagnet

The impact of sporting events on hotel performance has been well-documented recently. Now all eyes are on the Summer Olympics in Paris between 26 July-11 August 2024. This summer will mark exactly 100 years since the Summer Olympics were last held in France.

Note: All financial figures presented in $.