Connecting Revenue and Profitability: Flow Through and Flex Explained
Hoteliers track numerous metrics to understand the health of their properties in both the short and long term. Top-line revenue metrics are foundational to understanding hotel performance—but they’re only the beginning. When those metrics shift, the question isn’t just what changed, but how those changes ultimately impact profitability.
Two metrics help answer that question: Flow Through and Flex.
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Las Vegas hotels broke continental U.S. record for Saturday and Sunday ADR
Las Vegas hotels broke continental U.S. record for Saturday and Sunday ADRAnalysis by Emmy Hise, M. Brian Riley, Michael Petrivelli
Super Bowl LVIII in Las Vegas produced unprecedented hotel performance levels—not just for the Super Bowl but for any weekend in history.
2024 Total Solar Eclipse: How will the hotel performance impact stack up to 2017?
2024 Total Solar Eclipse: How will the hotel performance impact stack up to 2017?In early-April 2024, a Total Solar Eclipse will once again pass over cities across North America and drive an influx of spectators in need of overnight accommodations. That means a lift in hotel performance is once again on the horizon, but there are key differences from the last Total Eclipse in 2017.
Paris Summer Olympics: Three key trends to consider
Paris Summer Olympics: Three key trends to considerAnalysis by Christina Choueifaty and Letizia Rossi-Espagnet
The impact of sporting events on hotel performance has been well-documented recently. Now all eyes are on the Summer Olympics in Paris between 26 July-11 August 2024. This summer will mark exactly 100 years since the Summer Olympics were last held in France.
U.S. hotel commentary - December/Full-year 2023
U.S. hotel commentary - December/Full-year 2023Note: All financial figures presented in $.
New York City and Washington, D.C. among top performing U.S. markets in 2023
New York City and Washington, D.C. among top performing U.S. markets in 2023Analysis by M. Brian Riley
In 2023, many key U.S. hotel markets caught up on recovery that was held back due to a lack of business travel. That is why markets like New York City and Washington, D.C., were atop the 2023 performance list, while growth leaders from previous years were more grounded due to diminished leisure travel.
85% of global markets recovered RevPAR last year
85% of global markets recovered RevPAR last yearAnalysis by Eddie Yeung
Note: All financial figures presented in US$.
STR's global “bubble chart” update for 2023 shows 85% of markets with revenue per available room (RevPAR) higher than 2019. In terms of top-line performance, that means most markets have recovered from the significant declines caused by the pandemic.
Using business on the books in a complete benchmarking approach
Using business on the books in a complete benchmarking approachHotel owners and operators are best positioned for success when they measure their business from every angle. That is why no benchmarking experience can be considered comprehensive without frequent insight into future booking levels in the marketplace.
The role of profitability data in a comprehensive hotel benchmarking experience
The role of profitability data in a comprehensive hotel benchmarking experienceHotel owners and operators are best positioned for success when they measure their business from every angle. That is why no benchmarking experience can be considered comprehensive without frequent insight into the bottom line.
Hotel performance standouts during Beyonce’s world tour
Hotel performance standouts during Beyonce’s world tourAnalysis by M. Brian Riley
Concerts and major events have always been important revenue opportunities for hotels, but 2023 has felt like the “year of the concert” with major tour generating headlines and lifting performance all over the world.
Taylor Swift impact grows to $208M in U.S. hotel room revenue
Taylor Swift impact grows to $208M in U.S. hotel room revenueAnalysis by M. Brian Riley