Global

Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance. 

Europe short-term outlook:

Short- and medium-term RevPAR projections for STR’s 31 European forecast markets have been downgraded. For 2025, RevPAR is expected to grow 0.7% for the 31 markets in aggregate, while 2026 RevPAR is projected for similar growth of 0.8%.

As the industry’s trusted data solutions provider, we help you stay up-to-date with the latest performance trends, event impacts, and potential challenges facing the travel and hospitality sector. Covering our full range of data sets, including historical top-line performance, forward bookings data, forecasts, and profit & loss, our insights help you turn opportunity into action. 

Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance. 

Europe short-term outlook: 

Aggregated growth in revenue per available room (RevPAR) for STR’s 31 European forecast markets is projected at 1.7% for 2025, a downgrade from the 2.4% increase projected in February 2025. 

With global travel trends shaped by a mix of factors, the upcoming months feel more unpredictable when it comes to traveler confidence and the impact on hotel performance. With the potential for lower international inbound arrivals emerging as a key concern, STR conducted a projection to assess the possible impact on U.S. hotel demand.

Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance. 

Europe short-term outlook: 

Aggregated growth in revenue per available room (RevPAR) for STR’s 31 European forecast markets is projected at 2.4% for 2025, a modest improvement from 2.0% in November 2024. Despite the top-line change, expectations for most markets are functionally unchanged from last quarter. The RevPAR upgrade comes from changes in a few key markets. 

Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance. 

Analysis by M. Brian Riley

Note: All financial figures presented in US$.

STR's global "bubble chart" update for the four weeks ending 9 November 2024 shows 84% of global markets with year-over-year growth in revenue per available room (RevPAR), a gain of seven percentage points from last month’s update (77%)

Analysis by M. Brian Riley

Note: All financial figures presented in US$.

STR's global "bubble chart" update for the four weeks ending 12 October 2024 shows 77% of markets with year-over-year growth in revenue per available room (RevPAR). That was a substantial 14-point increase in the proportion of global hotel markets experiencing matched period RevPAR gains in last month's update 

Analysis by Kelsey Fenerty 

American outbound travel was much stronger than anticipated across European markets this year, in part due to mega events such as the Summer Olympics and Taylor Swift’s Eras Tour. With the summer months past us, conversations are now swirling around how the U.S. presidential election will impact tourism outside of North America. 

Analysis by Brian M. Riley

STR's global "bubble chart" update for the four weeks ending 21 September 2024 shows 63% of markets with year-over-year growth in revenue per available room (RevPAR). That was a two-point increase in the proportion of global markets experiencing matched period RevPAR gains in last month's update.