Global

Good decisions can be made with high-level information. Optimal decisions come when you have comprehensive information. That is why hotel owners and operators are best positioned to grow their business when they gain detailed insight into the competition.

Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance. 

Short-term outlook:

The short-term demand outlook for our 46 forecast markets outside of the U.S. remains stable, with changes to projections caused by economic conditions, updated events calendars, and shifts in consumer interest.

Analysis by Brannan Doyle

The Hospitality Industry Sentiment (HIS) survey is STR’s quarterly study capturing the experiences and expectations of travel industry professionals. This survey began in Q4 2022, and with the fifth edition completed in Q1 2024, some trends have solidified while others appear to be reversing course.

Analysis by Eddie Yeung

Note: All financial figures presented in US$.

Analysis by Eddie Yeung

Note: All financial figures presented in US$.

In Chinese culture, the dragon represents strength and good luck, which is fitting as Lunar New Year brought performance growth to China hotels once more during the important holiday period.

The Americas | Asia Pacific | Europe | Middle East

In this global update, we take a journey through each of the four world regions – focusing on performance, pipeline, and factors that influenced the data in 2023, while also looking ahead to what’s in store for the rest of 2024.

Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance. 

Short-term outlook

The short-term demand outlook for our 46 forecast markets outside of the U.S. remains relatively stable. Typical growth patterns have returned to all regions in 2024 as events resume their regular cadence and consumer confidence in travel increases.

Analysis by Eddie Yeung

Note: All financial figures presented in US$.

STR's global "bubble chart" update as of 10 February 2024 shows that 74% of markets increased revenue per available room (RevPAR) from the comparable period in 2023. Growth was balanced with 64% of markets showing increased occupancy and 70% achieving a higher average daily rate (ADR) than last year.

L'impact des événements sportifs sur les performances hôtelières a été largement documenté récemment. Tous les regards sont désormais rivés sur les Jeux olympiques de cet été, qui se dérouleront à Paris du 26 juillet au 11 août, 100 ans après les derniers Jeux organisés en France.