Historical Data

Financial Year Performance: Performance was influenced by cyclical movements through 2024-2025. Capital and regional areas predominantly saw growth with very few markets reporting negative performance this financial year to last. 

Click to view the 2024-2025 Financial-Year Data File.

Analysis by M. Brian Riley

Driven by the surge in post-pandemic travel, overtourism became a major talking point across Europe in 2023 and continued to dominate discussions into 2024. With a year-plus of data now available, we can assess the effectiveness of various countermeasures and their impact on hotel performance.

Welcome to Amsterdam’s 2025 rendition of the Independent Hotel Show.

Analysis by Chris Klauda and Claudia Alvarado Cruz

Note: Beginning with this January 2025 version, monthly “bubble chart” updates will reflect a more granular, regional focus on performance. Each month will focus on a different world region with more analysis as opposed to the global view from previous years.

Analysis by M. Brian Riley

Note: All financial figures presented in US$.

STR's global "bubble chart" update for the four weeks ending 9 November 2024 shows 84% of global markets with year-over-year growth in revenue per available room (RevPAR), a gain of seven percentage points from last month’s update (77%)

Financial Year Performance: A return to normalised growth across all quarters. Key drivers include increased occupancy, event-driven ADR, and sustained demand in a majority of tourism regions.

Click to view the 2023-2024 Financial-Year Data File.

Analysis by Kelsey Fenerty 

American outbound travel was much stronger than anticipated across European markets this year, in part due to mega events such as the Summer Olympics and Taylor Swift’s Eras Tour. With the summer months past us, conversations are now swirling around how the U.S. presidential election will impact tourism outside of North America. 

Welcome to the Independent Hotel Show and another key phase of analysing and forecasting performance in the UK’s independent hotel sector. Normalisation is a common word being used to describe the industry globally, but different factors add complexity when measuring success and projecting the next 12-24 months. 

The Americas | Asia Pacific | Europe | Middle East

In this global update, we take a journey through each of the four world regions – focusing on performance, pipeline, and factors that influenced the data in 2023, while also looking ahead to what’s in store for the rest of 2024.

Analysis by M. Brian Riley

In 2023, many key U.S. hotel markets caught up on recovery that was held back due to a lack of business travel. That is why markets like New York City and Washington, D.C., were atop the 2023 performance list, while growth leaders from previous years were more grounded due to diminished leisure travel.