Forward Data

U.S. hotel performance data for 8-14 June came in lower than projected with a third straight week of hotel demand declines at a time when the early-summer travel season was expected to lift performance. 

Like any time when increases or decreases begin to form a trend, it’s important to go beyond national averages and dig deeper into the market segments as the story is not the same across the board.  

Analysis by Hannah Smith

Amid ongoing macroeconomic pressures, waning consumer confidence, and shorter booking windows, hotel performance for the upcoming Fourth of July holiday is drawing more scrutiny than in past years. Industry analysts are watching closely to gauge how well the sector navigates this important summer leisure travel period. Fortunately, our forward-looking data offers encouraging signs and reasons for optimism.

With global travel trends shaped by a mix of factors, the upcoming months feel more unpredictable when it comes to traveler confidence and the impact on hotel performance. With the potential for lower international inbound arrivals emerging as a key concern, STR conducted a projection to assess the possible impact on U.S. hotel demand.

Analysis by Christina Choueifaty and Kelsey Fenerty

The Southern European hospitality market experienced yet another year of high performance. In 2024, regional RevPAR increased 9.8% year over year as the allure of beaches and historic cities attracted leisure travelers from around the globe. This robust demand lifted average daily rate (ADR) 8% to EUR175 – the highest regional rate in Europe for the year.

By Raquel Ortiz

New Orleans is set to host Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles, and the market’s hotels are heading toward full occupancy around the big game on 9 February 2025. 

Analysis by Kelsey Fenerty 

American outbound travel was much stronger than anticipated across European markets this year, in part due to mega events such as the Summer Olympics and Taylor Swift’s Eras Tour. With the summer months past us, conversations are now swirling around how the U.S. presidential election will impact tourism outside of North America. 

Hotel forecasting plays a vital role in strategic decision-making, shaping both the short and long-term success of a property or portfolio. By understanding the key components and dynamics of accurate forecasting, hoteliers can implement more effective strategies, optimizing efficiency and maximizing profitability. 

Set on a global stage, Formula 1 spans across multiple continents, with 12 of the 24 races so far this year having taken place on F1’s biggest ever calendar. We take a look at how host market hotels performed during this year’s races and what occupancy on the books looks like for races set for later this year.

Hotel owners and operators are best positioned for success when they measure their business from every angle. That is why no benchmarking experience can be considered comprehensive without frequent insight into future booking levels in the marketplace.  

Analysis by M. Brian Riley

We are less than two months away from the first political party conventions to determine America’s 2024 presidential nominees, with the Republican National Convention (RNC) scheduled first in Milwaukee (15-18 July), and the Democratic National Convention (DNC) taking place in Chicago a month later (19-22 August).