The latest hotel industry analysis

Hotel forecasting plays a vital role in strategic decision-making, shaping both the short and long-term success of a property or portfolio. By understanding the key components and dynamics of accurate forecasting, hoteliers can implement more effective strategies, optimizing efficiency and maximizing profitability. 

Analysis by Brian M. Riley

STR's global "bubble chart" update for the four weeks ending 21 September 2024 shows 63% of markets with year-over-year growth in revenue per available room (RevPAR). That was a two-point increase in the proportion of global markets experiencing matched period RevPAR gains in last month's update. 

Analysis by Claudia Alvarado Cruz and Chris Klauda

Taylor Swift’s Eras Tour took Europe by storm this summer, with 47 concerts across 17 cities over a 15-week period from May to August. Swift played consecutive three-day concerts in most cities, which were primarily over a weekend, not saying “so long, London” until she returned for a second run in the city. 

Analysis by Emmy Hise

A year after a series of tragic fires in Maui, the island’s hotels and Hawaii's governor want visitors to return to the destination to help support the local economy and regain a sense of normalcy. 

Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance. 

Analysis by Jean-Claude Pedjeu and Chris Klauda

The global hotel industry is firmly positioned in an era of normalized growth levels. That means to achieve greater profits, hotel owners and operators need to explore every possible revenue stream while also working to manage expenses. 

The second-most watched football tournament in the world, the UEFA European Football Championship, which is held every four years, returned to the global stage from 14 June through 14 July. With the exception of Euro 2020, which was played across a host of countries from England to Azerbaijan, the sporting event is normally played in its entirety across one or two host nations.

Set on a global stage, Formula 1 spans across multiple continents, with 12 of the 24 races so far this year having taken place on F1’s biggest ever calendar. We take a look at how host market hotels performed during this year’s races and what occupancy on the books looks like for races set for later this year.

Analysis by Jean-Claude Pedjeu and Chris Klauda