Connecting Revenue and Profitability: Flow Through and Flex Explained
Hoteliers track numerous metrics to understand the health of their properties in both the short and long term. Top-line revenue metrics are foundational to understanding hotel performance—but they’re only the beginning. When those metrics shift, the question isn’t just what changed, but how those changes ultimately impact profitability.
Two metrics help answer that question: Flow Through and Flex.
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U.S. hotel commentary - September 2024
U.S. hotel commentary - September 2024Analysis by Chris Klauda
Australian Accommodation Monitor Summary – Financial-year performance: 2023-2024
Australian Accommodation Monitor Summary – Financial-year performance: 2023-2024Financial Year Performance: A return to normalised growth across all quarters. Key drivers include increased occupancy, event-driven ADR, and sustained demand in a majority of tourism regions.
Click to view the 2023-2024 Financial-Year Data File.
77% of global markets grew RevPAR against last year, Japan generating more momentum
77% of global markets grew RevPAR against last year, Japan generating more momentumAnalysis by M. Brian Riley
Note: All financial figures presented in US$.
STR's global "bubble chart" update for the four weeks ending 12 October 2024 shows 77% of markets with year-over-year growth in revenue per available room (RevPAR). That was a substantial 14-point increase in the proportion of global hotel markets experiencing matched period RevPAR gains in last month's update
U.S. election impact on global travel and hotel performance
U.S. election impact on global travel and hotel performanceAnalysis by Kelsey Fenerty
American outbound travel was much stronger than anticipated across European markets this year, in part due to mega events such as the Summer Olympics and Taylor Swift’s Eras Tour. With the summer months past us, conversations are now swirling around how the U.S. presidential election will impact tourism outside of North America.
Independent Hotel Show London 2024
Independent Hotel Show London 2024
U.S. hotel commentary - August 2024
U.S. hotel commentary - August 2024Analysis by Jean-Claude Pedjeu and Chris Klauda
Hotel forecasting: why it is important to your business
Hotel forecasting: why it is important to your businessHotel forecasting plays a vital role in strategic decision-making, shaping both the short and long-term success of a property or portfolio. By understanding the key components and dynamics of accurate forecasting, hoteliers can implement more effective strategies, optimizing efficiency and maximizing profitability.
Small pickup in global markets with RevPAR growth, special events continue to move the needle
Small pickup in global markets with RevPAR growth, special events continue to move the needleAnalysis by Brian M. Riley
STR's global "bubble chart" update for the four weeks ending 21 September 2024 shows 63% of markets with year-over-year growth in revenue per available room (RevPAR). That was a two-point increase in the proportion of global markets experiencing matched period RevPAR gains in last month's update.
Taylor Swift's Eras Tour heightened Europe performance levels amid popular tourist season
Taylor Swift's Eras Tour heightened Europe performance levels amid popular tourist seasonAnalysis by Claudia Alvarado Cruz and Chris Klauda
Taylor Swift’s Eras Tour took Europe by storm this summer, with 47 concerts across 17 cities over a 15-week period from May to August. Swift played consecutive three-day concerts in most cities, which were primarily over a weekend, not saying “so long, London” until she returned for a second run in the city.
Maui remains top hotel market despite slow recovery after fires
Maui remains top hotel market despite slow recovery after firesAnalysis by Emmy Hise
A year after a series of tragic fires in Maui, the island’s hotels and Hawaii's governor want visitors to return to the destination to help support the local economy and regain a sense of normalcy.