Connecting Revenue and Profitability: Flow Through and Flex Explained
Hoteliers track numerous metrics to understand the health of their properties in both the short and long term. Top-line revenue metrics are foundational to understanding hotel performance—but they’re only the beginning. When those metrics shift, the question isn’t just what changed, but how those changes ultimately impact profitability.
Two metrics help answer that question: Flow Through and Flex.
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U.S. hotel commentary - December 2024
U.S. hotel commentary - December 2024Analysis by Chris Klauda
Analysis: 2025 California wildfire impact on hotel performance
Analysis: 2025 California wildfire impact on hotel performanceThe devastating wildfires in Los Angeles appear to have had limited impact on hotel performance as of the week ending 11 January 2025. Market demand surged Tuesday through Thursday (7-9 January), which were peak evacuation days, but dissipated over the weekend (Friday & Saturday).
Occupancy over the three weekdays increased 13.9 percentage points (ppts) year over year. Weekend occupancy declined 5ppts, which was slightly larger than the decrease on Sunday and Monday (-3.5ppts).
U.S. hotel commentary - November 2024
U.S. hotel commentary - November 2024Analysis by Chris Klauda
The end of an Era(s Tour): Taylor Swift’s final impact on hotel performance
The end of an Era(s Tour): Taylor Swift’s final impact on hotel performanceAnalysis by Audrey Kallman
Taylor Swift said, “so long, London,” and made her way back to North America for her final leg of the Eras Tour.
The conclusion ended with 18 shows – split evenly between U.S. and Canadian markets.
U.S. hotel conversion activity remains muted
U.S. hotel conversion activity remains mutedAnalysis by Isaac Collazo
U.S. hotel conversion activity, which involves changing an existing hotel from its independent status, or affiliating it with a new brand; continues to trend below the long-term average of the 20-year period ending 2019. We are benchmarking to this period given that it excludes the disruption in hotel development brought about by the pandemic
STR/TE Market Forecast Assumptions – November 2024
STR/TE Market Forecast Assumptions – November 2024Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance.
Hotel F&B driving labor cost growth in 2024
Hotel F&B driving labor cost growth in 2024Analysis by Audrey Kallman
In the U.S., it costs about $9 more to staff a hotel room than in 2023.
Upcoming holiday season impact on U.S. hotel performance
Upcoming holiday season impact on U.S. hotel performanceAnalysis by Isaac Collazo
Two significant changes will impact travel in the U.S. this holiday season.
RevPAR up in 84% of global markets: Japan continues to blossom, China remains sluggish
RevPAR up in 84% of global markets: Japan continues to blossom, China remains sluggishAnalysis by M. Brian Riley
Note: All financial figures presented in US$.
STR's global "bubble chart" update for the four weeks ending 9 November 2024 shows 84% of global markets with year-over-year growth in revenue per available room (RevPAR), a gain of seven percentage points from last month’s update (77%)