Connecting Revenue and Profitability: Flow Through and Flex Explained
Hoteliers track numerous metrics to understand the health of their properties in both the short and long term. Top-line revenue metrics are foundational to understanding hotel performance—but they’re only the beginning. When those metrics shift, the question isn’t just what changed, but how those changes ultimately impact profitability.
Two metrics help answer that question: Flow Through and Flex.
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STR/TE Market Forecast Assumptions – May 2025 (Global)
STR/TE Market Forecast Assumptions – May 2025 (Global)Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance.
Europe short-term outlook:
Aggregated growth in revenue per available room (RevPAR) for STR’s 31 European forecast markets is projected at 1.7% for 2025, a downgrade from the 2.4% increase projected in February 2025.
Analyzing the impact of declining international inbound travel on U.S. hotel demand
Analyzing the impact of declining international inbound travel on U.S. hotel demandWith global travel trends shaped by a mix of factors, the upcoming months feel more unpredictable when it comes to traveler confidence and the impact on hotel performance. With the potential for lower international inbound arrivals emerging as a key concern, STR conducted a projection to assess the possible impact on U.S. hotel demand.
Middle East & Africa hotel performance update
Middle East & Africa hotel performance updateAnalysis by Chris Klauda
In March 2025, hotels across the Middle East and Africa region experienced mixed performance impacted by the month-long observance of Ramadan, which took place almost exclusively in March compared to last year when the observance began in the middle of the month.
European overtourism measures largely not reflected in hotel KPIs
European overtourism measures largely not reflected in hotel KPIsAnalysis by M. Brian Riley
Driven by the surge in post-pandemic travel, overtourism became a major talking point across Europe in 2023 and continued to dominate discussions into 2024. With a year-plus of data now available, we can assess the effectiveness of various countermeasures and their impact on hotel performance.
Europe hotel performance update
Europe hotel performance updateAnalysis by Brannan Doyle
Most major European markets saw year-over-year (YoY) performance growth in February 2025, ranging from subdued to substantial. In some countries – France being a notable example –revenue per available room (RevPAR) grew YoY for all major markets. Elsewhere, countries saw gains in some markets offset by sluggish performance in others.
Independent Hotel Show Amsterdam 2025
Independent Hotel Show Amsterdam 2025Welcome to Amsterdam’s 2025 rendition of the Independent Hotel Show.
Middle East hotel performance expectations during Ramadan
Middle East hotel performance expectations during RamadanAnalysis by Kelsey Fenerty
Ramadan, the Islamic Holy Month of fasting, prayer, reflection, and community, started the evening of Friday, 28 February and is expected to last until 29 or 30 March, depending on the lunar cycle.
Americas hotel performance update
Americas hotel performance updateAnalysis by Audrey Kallman
January kicked off 2025 with most countries in the Americas region (excluding the U.S.) reporting year-over-year (YoY) growth in revenue per available room (RevPAR). Argentina and Mexico led with the highest growth in RevPAR, disguised by currency issues that yielded a strong enough lift in average daily rate (ADR) to counter an occupancy decline in both countries.
STR/TE Market Forecast Assumptions – February 2025 (Global)
STR/TE Market Forecast Assumptions – February 2025 (Global)Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance.
Europe short-term outlook:
Aggregated growth in revenue per available room (RevPAR) for STR’s 31 European forecast markets is projected at 2.4% for 2025, a modest improvement from 2.0% in November 2024. Despite the top-line change, expectations for most markets are functionally unchanged from last quarter. The RevPAR upgrade comes from changes in a few key markets.
Year of the Snake: A look at hotel performance during Chinese New Year
Year of the Snake: A look at hotel performance during Chinese New YearOverall Performance in Mainland China
The Spring Festival, or Chinese New Year, is China's most important traditional holiday, and has always been a peak period for travel and tourism. This year, the economic slowdown has brought some pressure to the hotel industry. While Mainland China hotels welcomed the Spring Festival influx, it also faced numerous challenges.