Tourism

As the industry’s trusted data solutions provider, we help you stay up-to-date with the latest performance trends, event impacts, and potential challenges facing the travel and hospitality sector. Covering our full range of data sets, including historical top-line performance, forward bookings data, forecasts, and profit & loss, our insights help you turn opportunity into action. 

Analysis by William Anns

With the summer months fast approaching, sports fans are looking at the 2024 UEFA European Football Championship, which kicks off on Friday, 14 June. Set to take place across multiple locations in Germany, the annual football tournament is expected to affect hotel performance just as much as football fans across the continent. Utilizing Forward STAR data, the markets are already showing spikes in hotel bookings on and around the match dates.