Data Insights Blog

The latest hotel industry analysis

U.S. election impact on global travel and hotel performance

U.S. election impact on global travel and hotel performance
18 October 2024

Analysis by Kelsey Fenerty 

American outbound travel was much stronger than anticipated across European markets this year, in part due to mega events such as the Summer Olympics and Taylor Swift’s Eras Tour. With the summer months past us, conversations are now swirling around how the U.S. presidential election will impact tourism outside of North America. 

Small pickup in global markets with RevPAR growth, special events continue to move the needle

Small pickup in global markets with RevPAR growth, special events continue to move the needle
30 September 2024

Analysis by Brian M. Riley

STR's global "bubble chart" update for the four weeks ending 21 September 2024 shows 63% of markets with year-over-year growth in revenue per available room (RevPAR). That was a two-point increase in the proportion of global markets experiencing matched period RevPAR gains in last month's update

Taylor Swift's Eras Tour heightened Europe performance levels amid popular tourist season

Taylor Swift's Eras Tour heightened Europe performance levels amid popular tourist season
11 September 2024

Analysis by Claudia Alvarado Cruz and Chris Klauda

Taylor Swift’s Eras Tour took Europe by storm this summer, with 47 concerts across 17 cities over a 15-week period from May to August. Swift played consecutive three-day concerts in most cities, which were primarily over a weekend, not saying “so long, London” until she returned for a second run in the city.