The role of profitability data in a comprehensive hotel benchmarking experience
Hotel owners and operators are best positioned for success when they measure their business from every angle. That is why no benchmarking experience can be considered comprehensive without frequent insight into the bottom line.
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What is Revenue per Available Room (RevPAR)? And how to calculate it.
What is Revenue per Available Room (RevPAR)? And how to calculate it.- How to calculate RevPAR (Formula and Examples)
- What is the relationship between ADR and RevPAR?
- How to use RevPAR
- The Role of RevPAR in Profitability
- RevPAR Alternatives
What is Revenue per Available Room (RevPAR)?
Hotel P&L Example
Hotel P&L ExampleWhat is TRevPAR and why is it important?
What is TRevPAR and why is it important?In a previous post, we discussed the vital role of RevPAR when measuring hotel performance.
How revenue managers should spend their time with STR data
How revenue managers should spend their time with STR dataIf you’re familiar with the hotel revenue management discipline, you probably know that its strategic cycle comprises four main stages—analyze, identify, develop and monitor. You’re probably also familiar with the STAR Report and the dSTAR platform, which empower you with the data intelligence needed to navigate each of those stages and measure your property’s performance on an ongoing basis.
Hotel Customer Satisfaction
Hotel Customer SatisfactionIn any walk of life, a positive guest experience can go a long way towards creating loyal customers and brand advocates. However, the need for positive experiences is amplified in the hospitality industry. When asked about the forms of information used to plan a holiday, 69% of respondents in our Consumer Travel Insights Report used online review sites, and 51% relied on personal recommendations.
An Overview of the U.K.
An Overview of the U.K.Written by STR for Hotel360 Expo, An Overview of the U.K. provides performance insights for the entire U.K. as well as regional statistics. The following pages showcase the data and market knowledge that STR can provide hoteliers.
What is Hotel Benchmarking?
What is Hotel Benchmarking?Hotel benchmarking is the process of comparing your property's or portfolio’s performance against the competition, adding a layer of context to what success and failure looks like in your circumstances and environment.
Hotel benchmarking can help you answer questions such as:
Hotels in spring break markets take hit from booze bans
Hotels in spring break markets take hit from booze bansNew Research by STR looks at the impact of alcohol bans on hotel performance in traditional spring break markets.
Past Australian Accommodation Monitor Reports – 2017-2018
Past Australian Accommodation Monitor Reports – 2017-2018The Australian Trade and Investment Commission (Austrade) has enlisted STR to manage the country’s accommodation data collection. This collection involves participation from hotels, motels, serviced apartments and holiday park cabins in Australia’s capital cities and regional areas. In addition, STR is measuring accommodation supply to assist the Australian government and industry in reaching a target of 20,000 new rooms added to the market by 2020.