Hotels

Labor is typically one of the highest expenditures for hotels on average. The issue of acquiring labor became more complex during the COVID-19 pandemic, with many workers opting for employment in other sectors or not returning to the hospitality workforce after a period of layoffs and furloughs.

What is GOPPAR?

One of the hospitality industry’s key bottom-line metrics, gross operating profit per available room measures the relationship between hotel revenues and expenses. In general, the better you understand GOPPAR, the better you will be at turning revenue into profit. That is why it is important to benchmark your GOPPAR, along with the other key P&L metrics, on a consistent basis. 

Hotel owners and operators are best positioned for success when they measure their business from every angle. That is why no benchmarking experience can be considered comprehensive without frequent insight into future booking levels in the marketplace.  

What is Average Daily Rate (ADR)? 

Average daily rate (ADR), one of the three key hotel performance indicators (along with occupancy and

Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance. 

Short-term outlook:

The short-term demand outlook for our 46 forecast markets outside of the U.S. remains stable, with changes to projections caused by economic conditions, updated events calendars, and shifts in consumer interest.

Analysis by Eddie Yeung

Note: All financial figures presented in US$.

Analysis by Eddie Yeung

Note: All financial figures presented in US$.

Welcome to the Independent Hotel Show and another key phase of analysing and forecasting performance in the UK’s independent hotel sector. Normalisation is a common word being used to describe the industry globally, but different factors add complexity when measuring success and projecting the next 12-24 months. 

Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance. 

Short-term outlook

The short-term demand outlook for our 46 forecast markets outside of the U.S. remains relatively stable. Typical growth patterns have returned to all regions in 2024 as events resume their regular cadence and consumer confidence in travel increases.

L'impact des événements sportifs sur les performances hôtelières a été largement documenté récemment. Tous les regards sont désormais rivés sur les Jeux olympiques de cet été, qui se dérouleront à Paris du 26 juillet au 11 août, 100 ans après les derniers Jeux organisés en France.