Hotels

Knowing you might not have time to watch our full webinars, we are pleased to continue our series of COVID-19 webinar summaries. In this latest edition, we talk performance in Belgium.

Occupancy dropped as number of cases increased

Occupancy has been decreasing as the number of COVID-19 cases increased. However, occupancy started to slide prior to 17 March, when a shutdown started in the country.

Knowing you might not have time to watch our full webinars, we’re pleased to continue our series of COVID-19 webinar summaries. In this latest edition, we talk performance in Europe with a focus on Germany, Austria and Switzerland.

RevPAR: levelled since March

RevPAR levels in Germany, Austria and Switzerland fell rapidly from late February through the middle of March. Since that point, RevPAR has levelled off in the three markets.

Our Custom Forecasts provide hotel owners, operators, investors, revenue managers and industry stakeholders with an approachable way to obtain top-line hotel market projections. Launched as an affordable alternative to major consultancies, they offer price points intended to be digestible even at the property level. While Custom Forecasts have grown exponentially year-over-year since their 2014 launch, many industry participants are still unaware that STR offers such a product.

Hotel owners and operators are best positioned for success when they measure their business from every angle. That is why no benchmarking experience can be considered comprehensive without frequent insight into the bottom line.  

Tracking hotel operating expenses is vital in understanding your property's financial performance and better managing costs, which is part of the equation for increasing your profit margins. Given that gross operating profit is calculated by subtracting total operating expenses from total operating revenues, minimizing expenses and maximizing revenue is the obvious approach to boosting profits.

• How to calculate RevPAR (Formula and Examples)
• What is the relationship between ADR and RevPAR?
• How to use RevPAR
• The Role of RevPAR in Profitability
• RevPAR Alternatives

What is Revenue per Available Room (RevPAR)?

How P&L statements help you understand your hotel profitability

Understanding your hotel’s financial performance involves thorough analysis of your balance sheet and what is often called your income statement – more commonly referred to as your

In a previous post, we discussed the vital role of RevPAR when measuring hotel performance.

If you’re familiar with the hotel revenue management discipline, you probably know that its strategic cycle comprises four main stages—analyze, identify, develop and monitor. You’re probably also familiar with the STAR Report and the dSTAR platform, which empower you with the data intelligence needed to navigate each of those stages and measure your property’s performance on an ongoing basis.

In any walk of life, a positive guest experience can go a long way towards creating loyal customers and brand advocates. However, the need for positive experiences is amplified in the hospitality industry. When asked about the forms of information used to plan a holiday, 69% of respondents in our Consumer Travel Insights Report used online review sites, and 51% relied on personal recommendations.