STR/TE Market Forecast Assumptions – May 2024

STR/TE Market Forecast Assumptions – May 2024
4 June 2024

Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance. 

Short-term outlook:

The short-term demand outlook for our 46 forecast markets outside of the U.S. remains stable, with changes to projections caused by economic conditions, updated events calendars, and shifts in consumer interest.

Hotels across Germany are filling up for UEFA Euro 2024

Hotels across Germany are filling up for UEFA Euro 2024
29 May 2024

Analysis by William Anns

With the summer months fast approaching, sports fans are looking at the 2024 UEFA European Football Championship, which kicks off on Friday, 14 June. Set to take place across multiple locations in Germany, the annual football tournament is expected to affect hotel performance just as much as football fans across the continent. Utilizing Forward STAR data, the markets are already showing spikes in hotel bookings on and around the match dates.

A look at Mainland China’s hotel performance during the May Day period

A look at Mainland China’s hotel performance during the May Day period
22 May 2024

According to estimates from the Data Center of the Ministry of Culture and Tourism, the five-day May Day period (1-5 May 2024) brought 295 million domestic tourism trips – a 28.2% jump against the same period in 2019 and a 7.6% increase year over year. However, per capita tourism spending only recovered to 88.5% of the 2019 level.

Industry experts’ predictions for occupancy and ADR hold steady, even with declining confidence in demand

Industry experts’ predictions for occupancy and ADR hold steady, even with declining confidence in demand
2 May 2024

Analysis by Brannan Doyle

The Hospitality Industry Sentiment (HIS) survey is STR’s quarterly study capturing the experiences and expectations of travel industry professionals. This survey began in Q4 2022, and with the fifth edition completed in Q1 2024, some trends have solidified while others appear to be reversing course.

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