AUSTRADE + STR Benchmark

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Austrade Partnership

The Australian Trade and Investment Commission (Austrade) trusts STR to manage the country's accommodation data collection.

Reports below comprise top-line performance data and year-over-year percentage changes across a robust sample of hotels, motels, serviced apartments and holiday park cabins in Australia's capital cities, states and territories, and tourism areas.

  • Supply
  • Demand
  • Revenue
  • Occupancy
  • Average daily rate (ADR)
  • Revenue per available room (RevPAR)

Who Benefits?

  • Accomodation Operators
  • State Tourism Organizations
  • Destination Marketing Organizations
  • Regional and Local Tourism Authorities
  • Local Government Offices
  • Hotel Associations
  • Convention Bureaus

Why Participate?

Competitive Insights

Comparing your performance against the competition adds a necessary layer of context when measuring your success. We curate the most relevant, available market data for you to benchmark top-line metrics, aggregated competitor insights, total revenue, customer segmentation, opportunity analysis and forward bookings.

Quick & Easy

Participation is easy, with minimal data reporting requirements for you. We’ll also talk Data Automation to streamline the process.

Secure & Confidential 

STR never shares individual client data with any unautorized party. 

Training & Support Available 

Dedicated Australia-based support when you need it. We’re also here to support your knowledge growth with educational resources.

Ready to Participate?

Request a demo today.

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