AUSTRADE + STR Benchmark

Discover the power of benchmarking

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Austrade Partnership

The Australian Trade and Investment Commission (Austrade) has enlisted STR to manage the country’s accomodation data collection. This collection involves participation from hotels, motels, serviced apartments and holiday park cabins in Australia’s capital cities and regional areas.

Who Benefits?

  • Accomodation Operators
  • State Tourism Organizations
  • Destination Marketing Organizations
  • Regional and Local Tourism Authorities
  • Local Government Offices
  • Hotel Associations
  • Convention Bureaus

Why Participate?

Competitive Insights

Comparing your performance against the competition adds a necessary layer of context when measuring your success. We curate the most relevant, available market data for you to benchmark top-line metricks, aggregated competitor insights, total revenue, customer segmentation, opportunity analysis and forward bookings.

Quick & Easy

Participation is easy, with minimal data reporting requirements for you. We’ll also talk Data Automation to streamline the process.

Secure & Confidential 

STR never shares individual client data with any unautorized party. 

Training & Support Available 

Dedicated Australia-based support when you need it. We’re also here to support your knowledge growth with educational resources.

Ready to Participate?

Request a demo today.

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