COVID-19 webinar summary: 5 key points on Europe hotel performance, 2 July

Knowing you might not have time to watch our full webinars, we are pleased to continue our series of COVID-19 webinar summaries. In this latest edition, we talk performance in Europe as well as our latest forecast updates.

How long will it take Europe to recover to occupancy levels of 40-50%?

Almost four months ago, China hit a 15% occupancy level, however, on 27 June, the market posted 47.1% occupancy followed by U.S (46.3%) and Middle East (33.7%). Europe occupancy, however, was 25.3% on that same day.

Countries ranges from 10%-40% occupancy

For the week ending 28 June, occupancy of open hotels in European countries ranged from 10%-40%. Among those countries, Israel posted the highest occupancy level (41%), followed closely by France (34%) and Spain (32%).

Regional markets are leading the recovery

Regional markets in Europe are leading the recovery while main cities have lagged. For example, Finland Provincial posted the country’s highest occupancy level (66%), while Helsinki occupancy was 23% for the week ending 28 June.

Can Spain save its summer season?

Powered by Forward STAR data, the below image includes business on the books for the next 90 days (as of 29 June) in the Spanish Islands, and further insights are provided in the full webinar recording. Business-on-the-books intelligence will help us all understand recovery and provide much-needed context. Those insights can be accessed for free when you submit your data. If you are interested, please email sales@str.com.

STR and Tourism Economics forecasts

Our latest forecast update during the COVID-19 pandemic captures the full downturn and the likely recovery. If you are interested, please email forecast@str.com.

For further insights into COVID-19’s impact on global hotel performance, visit our content hub.