North America

Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance. 

U.S. 

The top-line U.S. RevPAR forecast is unchanged from our previous revision, with 1.8% growth forecasted for 2025. While top-line growth remains the same, increases have been rebalanced across segments.  

By Raquel Ortiz

New Orleans is set to host Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles, and the market’s hotels are heading toward full occupancy around the big game on 9 February 2025. 

Analysis by Chris Klauda

The devastating wildfires in Los Angeles appear to have had limited impact on hotel performance as of the week ending 11 January 2025. Market demand surged Tuesday through Thursday (7-9 January), which were peak evacuation days, but dissipated over the weekend (Friday & Saturday). 

Occupancy over the three weekdays increased 13.9 percentage points (ppts) year over year. Weekend occupancy declined 5ppts, which was slightly larger than the decrease on Sunday and Monday (-3.5ppts).

Analysis by Chris Klauda

Analysis by Audrey Kallman

Taylor Swift said, “so long, London,” and made her way back to North America for her final leg of the Eras Tour. 

The conclusion ended with 18 shows – split evenly between U.S. and Canadian markets.

Analysis by Isaac Collazo

U.S. hotel conversion activity, which involves changing an existing hotel from its independent status, or affiliating it with a new brand; continues to trend below the long-term average of the 20-year period ending 2019. We are benchmarking to this period given that it excludes the disruption in hotel development brought about by the pandemic

Analysis by Audrey Kallman

In the U.S., it costs about $9 more to staff a hotel room than in 2023. 

Analysis by Isaac Collazo

Two significant changes will impact travel in the U.S. this holiday season. 

Analysis by Chris Klauda