North America

Jacob Bruno, Senior Forecasting Analyst at STR, gives an overview of the 2025 U.S. hotel forecast revision.

An extended version of our U.S. Market Forecast Assumptions analysis can be found here. 

Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance. Based on the industry and economic assumptions below, forecast subscriptions are available for purchase here. 

Strong start to 2025, especially in South America

Each of the largest countries in the Americas region posted revenue per available room (RevPAR) growth during the May 2025 year-to-date (YTD) period. Three South American countries (Brazil, Peru and Chile) ranked at the top, reporting RevPAR gains during each month of 2025 thus far. The metric’s performance was lifted by both average daily rate (ADR) and occupancy.

The Fourth of July holiday has long served as a key indicator of leisure travel and lodging demand in the U.S. Amid ongoing macroeconomic pressures and weakening hotel performance metrics, this year’s holiday weekend faced heightened scrutiny. Fortunately, the holiday passed the test when it came to hotel demand.   

Isaac Collazo, Senior Director of Analytics at STR, gives an overview of the 2025 U.S. hotel forecast revision.

An extended version of our U.S. Market Forecast Assumptions analysis can be found here.

U.S. hotel performance data for 8-14 June came in lower than projected with a third straight week of hotel demand declines at a time when the early-summer travel season was expected to lift performance. 

Like any time when increases or decreases begin to form a trend, it’s important to go beyond national averages and dig deeper into the market segments as the story is not the same across the board.  

Analysis by Hannah Smith

Amid ongoing macroeconomic pressures, waning consumer confidence, and shorter booking windows, hotel performance for the upcoming Fourth of July holiday is drawing more scrutiny than in past years. Industry analysts are watching closely to gauge how well the sector navigates this important summer leisure travel period. Fortunately, our forward-looking data offers encouraging signs and reasons for optimism.

This past weekend, the United States kicked off its duties as host of the 2025 FIFA Club World Cup (CWC), a precursor to next year’s World Cup, which will be hosted by the U.S., Canada and Mexico.  

This year’s 63-match tournament kicked off in Miami on 14 June and culminates with the title game in New Jersey’s MetLife Stadium on 9 July. Overall, matches will be played in a total of 11 U.S. markets: 

Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance. 

U.S. Topline

The top-line U.S. RevPAR forecast has been downgraded 80-basis points to +1.0%. The downgrade is driven by a combination of calendar shifts, weakening macroeconomic indicators, and uncertainty caused by erratic tariff implementation and large-scale federal job losses as well as increasingly soft international inbound travel.

Analysis by Audrey Kallman

January kicked off 2025 with most countries in the Americas region (excluding the U.S.) reporting year-over-year (YoY) growth in revenue per available room (RevPAR). Argentina and Mexico led with the highest growth in RevPAR, disguised by currency issues that yielded a strong enough lift in average daily rate (ADR) to counter an occupancy decline in both countries.