An introduction to Custom Forecasts and their power in making hotel market projections
An introduction to Custom Forecasts and their power in making hotel market projections21 April 2020
Our Custom Forecasts provide hotel owners, operators, investors, revenue managers and industry stakeholders with an approachable way to obtain top-line hotel market projections. Launched as an affordable alternative to major consultancies, they offer price points intended to be digestible even at the property level. While Custom Forecasts have grown exponentially year-over-year since their 2014 launch, many industry participants are still unaware that STR offers such a product.
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