COVID-19 webinar summary: 5 key points on DACH hotel performance, 21 July

Knowing you might not have time to watch our full webinars, we are pleased to continue our series of COVID-19 webinar summaries. In this latest edition, we talk performance in key markets from the DACH region as well as our latest forecast updates.

DACH market road to recovery

At the beginning of the year, markets in Germany, Austria and Switzerland posted occupancy levels between 60-70%. However, that changed between March and May with occupancy levels falling to roughly 10%. However, occupancy levels increased slightly during June and the beginning of July.

Summer is coming!

Leisure-driven markets saw a slight increase in occupancy during June 2020. Rostock posted the highest occupancy in Germany, reaching a level of 56.8% during the month.

Austria performance

Vienna, which was one of Europe’s highest performing cities the past few years, posted just a 14% occupancy level in June 2020. That was still lower than Lynn (19.8%) and Salzburg (20.1%).

The Swiss Alps on the rise

From mid-June onwards, demand in the Swiss Alps has been constantly increasing. Leisure destinations have seen the highest occupancy increase due to school holidays, which started in Switzerland at the beginning of July. Valais posted a 52% occupancy level on 11 July followed by Switzerland Central (49%), Lake Geneva (44%) and Grison (44%). Interlaken, usually a summer destination driven by group demand, reported 40% occupancy.

Short-term demand is back!

Powered by Forward STAR data, the below image includes pick-up on the books for the next 83 days (as of 13 July) in Switzerland, and further insights are provided in the full webinar recording. Business-on-the-books intelligence will help us all understand recovery and provide much-needed context. Those insights can be accessed for free when you submit your data. If you are interested, please email sales@str.com.

For further insights into COVID-19’s impact on global hotel performance, visit our content hub.