As Director of Hospitality Analytics at CoStar Group, Sherman leads the collection and analysis of primary and secondary hospitality data across the southern U.S., from Arizona to Tennessee. His expertise encompasses data management and provides comp...
As Director of Hospitality Analytics at CoStar Group, Sherman leads the collection and analysis of primary and secondary hospitality data across the southern U.S., from Arizona to Tennessee. His expertise encompasses data management and provides comprehensive market insights for the region.
Sherman's diverse background includes extensive research and data analysis in urban planning, economic development, and regional impact studies. He has made significant contributions to several economic development firms in San Antonio and Central Texas, where he honed his skills in interpreting complex market trends in travel and hospitality.
Sherman holds a bachelor’s degree in government and pre-law from New Mexico State University and a master's degree in Public Administration with a specialization in urban planning from the University of Texas at El Paso.
Midtier hotels, defined as upscale and upper-midscale properties, are positioned for modest but sustained demand growth through the middle of the year as consumers continue to seek value-oriented ...
The Dallas hotel sector enters 2026 in a transition period as the city’s convention center renovation continues to limit large group activity and mute the city’s usual event‑driven peaks.
For the Houston hospitality sector, 2026 looks to be a transition period as the effects of storm-related displacement begin to fall out of the data and a more active convention calendar, steadier ...
As the new year begins, Texas has nearly 15,000 rooms under construction across its major metropolitan areas and regional markets, with development most concentrated in Dallas, Austin and Houston.
Dallas entered 2026 with one of the largest hotel construction pipelines in the United States, driven primarily by rapid growth in the northern suburbs.
The 2026 FIFA World Cup is poised to have a significant effect on hotel demand across North America, with both Dallas and Atlanta hosting semifinal matches. The tournament’s expanded format and ...
Dallas is undergoing a transformation in the composition of its mixed-use developments across the market, with luxury hotels anchoring vibrant districts that blend hospitality, office, residential ...
The effects of the longest government shutdown in U.S. history on hotel and air travel performance are largely in the rearview mirror two weeks removed from its resolution, though some softness ...
Hotel sales across Texas’ major hotel markets — Austin, Dallas, Fort Worth-Arlington, Houston and San Antonio — reflects a market that has settled into a cautious yet steady rhythm through 2025.
Luxury and upper-upscale hotels across the southern United States entered fall with mixed fortunes. Through September, revenue per available room, or RevPAR, trends reveal a bifurcated landscape, ...
Fredericksburg, Texas, has long been a Hill Country favorite for wine weekends and varied charms, but its lodging landscape is shifting toward scale and sophistication. Today, the city's hotel ...
Through the first nine months of 2025, Texas hotel room rates look higher, but after adjusting for inflation, real ADR for the four cities remain under the 2019 benchmarks.
Austin’s central business district submarket experienced mixed hotel performance during the first half of October, with both demand and average daily rate shaped by the Austin City Limits Music ...
Despite visible gains in nominal pricing for San Antonio’s downtown upper-tier hotels, the purchasing power of average daily rates, or ADR, remains slightly below pre-pandemic levels.
The San Antonio hotel market remained in a holding pattern throughout August, with performance metrics reflecting a challenging operating environment. Revenue per available room, or RevPAR, over the ...