Houston’s hotel sector sees 2026 as transitional year
Storm-inflated comps fade as steadier travel patterns and World Cup demand set path
For the Houston hospitality sector, 2026 looks to be a transition period as the effects of storm-related displacement begin to fall out of the data and a more active convention cal...
Texas hotel development pipeline shows broad strengths across state
Dallas, Austin have most rooms under construction, remaining key locations for developers
As the new year begins, Texas has nearly 15,000 rooms under construction across its major metropolitan areas and regional markets, with development most concentrated in Dallas, Aus...
Dallas enters 2026 with more than 4,200 hotel rooms under construction
Northern suburbs lead development activity
Dallas entered 2026 with one of the largest hotel construction pipelines in the United States, driven primarily by rapid growth in the northern suburbs.
Compression dynamics on hotel performance at the FIFA World Cup: Dallas vs. Atlanta
Hotel supply and team schedules to shape demand surges for both host cities
The 2026 FIFA World Cup is poised to have a significant effect on hotel demand across North America, with both Dallas and Atlanta hosting semifinal matches. The tournament’s expand...
Extended-stay hotel market posts strong US supply growth in 2025
Major supply growth in extended-stay hotels driven by Texas, Florida, Georgia
The U.S. extended-stay hotel segment has posted significant expansion in 2025, with new properties opening across a wide range of markets.
Extended-stay operators faced softening pricing power through October
Supply increases, economic challenges and tough comparable limit revenue per available room growth
Extended-stay hotels entered late 2024 with steady momentum, but performance gradually softened through 2025.
Mixed-use developments reshape Dallas with hospitality at core
Luxury and upper-tier brands convert foot traffic into leasing power, boosting demand for hospitality
Dallas is undergoing a transformation in the composition of its mixed-use developments across the market, with luxury hotels anchoring vibrant districts that blend hospitality, off...
Air travel, hotel demand rebound from shutdown-related dips
AAA projects same percentage of holiday flight demand as last year
The effects of the longest government shutdown in U.S. history on hotel and air travel performance are largely in the rearview mirror two weeks removed from its resolution, though ...
Texas hotel sales stay in motion
Midscale properties drive volume in buyer-led market
Hotel sales across Texas’ major hotel markets — Austin, Dallas, Fort Worth-Arlington, Houston and San Antonio — reflects a market that has settled into a cautious yet steady rhythm...
Luxury and upper-upscale hotels face diverging paths across southern states
Rate-driven gains and occupancy-driven setbacks split performance in South, Southwest
Luxury and upper-upscale hotels across the southern United States entered fall with mixed fortunes. Through September, revenue per available room, or RevPAR, trends reveal a bifurc...
Fredericksburg signals a new era of upscale hospitality growth in Texas’ Hill Country
From boutique charm to branded sophistication, Fredericksburg’s pipeline reflects confidence in leisure demand
Fredericksburg, Texas, has long been a Hill Country favorite for wine weekends and varied charms, but its lodging landscape is shifting toward scale and sophistication. Today, the ...
Nominal daily rate gains mask the true rate picture, leaving Texas hotels trailing inflation
Rates climbed, yet inflation stifled real ADR performance below 2019 benchmarks
Through the first nine months of 2025, Texas hotel room rates look higher, but after adjusting for inflation, real ADR for the four cities remain under the 2019 benchmarks.
Austin central business district hotels see shifting demand patterns during festival weekends
Daily performance trends highlight the influence of the Austin City Limits Festival on downtown hotel performance
Austin’s central business district submarket experienced mixed hotel performance during the first half of October, with both demand and average daily rate shaped by the Austin City...
Inflation flattens real rate growth in San Antonio hotels
Average daily rate is up 1.6% through August, but real purchasing power remains unchanged
Despite visible gains in nominal pricing for San Antonio’s downtown upper-tier hotels, the purchasing power of average daily rates, or ADR, remains slightly below pre-pandemic leve...
Austin hotel market faces softening demand and rising supply
Hotel performance declines as Austin, Texas, convention center gets rebuilt and demand softness persists
Austin’s hotel market is recalibrating as economic conditions and local disruptions weigh on performance.
New inventory slows extended-stay momentum
Despite steady demand, August’s U.S. extended-stay performance slips
August 2025 marked another month of supply growth for the U.S. extended-stay hotel sector, with developers continuing to add rooms at a strong clip.
San Antonio’s hotel market faces slowdown as supply set to outpace weak demand
Texas city’s hotel metrics face strain as more than 1,000 rooms will open by 2026
The San Antonio hotel market remained in a holding pattern throughout August, with performance metrics reflecting a challenging operating environment. Revenue per available room, o...
Northern Arizona hospitality feels pinch of Canadian travel decline, wildfires and shift to upscale hotels
Upper-tier hotels continue to provide stability
Recent performance in Northern Arizona’s hospitality market is shaped by a pronounced decline in Canadian inbound travel, the disruptive impact of the North Rim fire and the region...
U.S. hotel market shows mixed results as occupancy and average daily rate trends differ
Market data reveals sharp contrasts in performance amid macroeconomic pressures and shifting travel patterns
Through July 2025, the U.S. hospitality sector is defined by pronounced divergence in market performance. Out of 172 markets tracked by STR, 87 have posted year-over-year declines ...
Southern Arizona’s hospitality sector looks to adapt
Industry leaders assess market trends and examine new strategies for sustainable tourism growth
Last month, the Arizona Lodging and Tourism Association convened its annual Southern Arizona Industry Forecast in Tucson, bringing together stakeholders to discuss the region’s evo...