Luxury and upper-upscale hotels across the southern United States entered fall with mixed fortunes. Through September, revenue per available room, or RevPAR, trends reveal a bifurcated landscape, with some cities thriving on strong average daily rate growth, while others struggle under occupancy pressure.
Luxury and upper-upscale hotels face diverging paths across southern states
Rate-driven gains and occupancy-driven setbacks split performance in South, Southwest
CoStar Analytics
November 14, 2025 | 9:09 P.M.
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