Through the first nine months of 2025, Texas hotel room rates look higher, but after adjusting for inflation, real ADR for the four cities remain under the 2019 benchmarks.
Nominal daily rate gains mask the true rate picture, leaving Texas hotels trailing inflation
Rates climbed, yet inflation stifled real ADR performance below 2019 benchmarks
CoStar Analytics
October 31, 2025 | 5:43 P.M.
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