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Houston’s hotel sector sees 2026 as transitional year

Storm-inflated comps fade as steadier travel patterns and World Cup demand set path
Downtown Houston and surrounding area. (CoStar)<br/>
Downtown Houston and surrounding area. (CoStar)
CoStar Analytics
January 27, 2026 | 8:44 P.M.

For the Houston hospitality sector, 2026 looks to be a transition period as the effects of storm-related displacement begin to fall out of the data and a more active convention calendar, steadier corporate and leisure travel, and the early buildup to June’s FIFA World Cup matches position the area for a constructive second half.

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News | Houston’s hotel sector sees 2026 as transitional year