Connecting Revenue and Profitability: Flow Through and Flex Explained
Hoteliers track numerous metrics to understand the health of their properties in both the short and long term. Top-line revenue metrics are foundational to understanding hotel performance—but they’re only the beginning. When those metrics shift, the question isn’t just what changed, but how those changes ultimately impact profitability.
Two metrics help answer that question: Flow Through and Flex.
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The role of profitability data in a comprehensive hotel benchmarking experience
The role of profitability data in a comprehensive hotel benchmarking experienceHotel owners and operators are best positioned for success when they measure their business from every angle. That is why no benchmarking experience can be considered comprehensive without frequent insight into the bottom line.
Global Hotel Study 2019
Global Hotel Study 2019In STR’s commitment to helping further advance the hotel industry’s growth through the sector’s most comprehensive and accurate data and analytics, we are pleased to bring you our fourth annual Global Hotel Study. The 2019 report is available to download for free and offers performance insights, market analysis, articles from the experts and forecasts for each region. These in-depth insights provide context around hotel performance, empowering your strategy for the year ahead and beyond.
Hotel Operating Expenses Checklist
Hotel Operating Expenses ChecklistTracking hotel operating expenses is vital in understanding your property's financial performance and better managing costs, which is part of the equation for increasing your profit margins. Given that gross operating profit is calculated by subtracting total operating expenses from total operating revenues, minimizing expenses and maximizing revenue is the obvious approach to boosting profits.
What is Revenue per Available Room (RevPAR)? And how to calculate it.
What is Revenue per Available Room (RevPAR)? And how to calculate it.- How to calculate RevPAR (Formula and Examples)
- What is the relationship between ADR and RevPAR?
- How to use RevPAR
- The Role of RevPAR in Profitability
- RevPAR Alternatives
What is Revenue per Available Room (RevPAR)?
Hotel P&L Example
Hotel P&L ExampleWhat is TRevPAR and why is it important?
What is TRevPAR and why is it important?In a previous post, we discussed the vital role of RevPAR when measuring hotel performance.
How revenue managers should spend their time with STR data
How revenue managers should spend their time with STR dataIf you’re familiar with the hotel revenue management discipline, you probably know that its strategic cycle comprises four main stages—analyze, identify, develop and monitor. You’re probably also familiar with the STAR Report and the dSTAR platform, which empower you with the data intelligence needed to navigate each of those stages and measure your property’s performance on an ongoing basis.
Hotel Customer Satisfaction
Hotel Customer SatisfactionIn any walk of life, a positive guest experience can go a long way towards creating loyal customers and brand advocates. However, the need for positive experiences is amplified in the hospitality industry. When asked about the forms of information used to plan a holiday, 69% of respondents in our Consumer Travel Insights Report used online review sites, and 51% relied on personal recommendations.
An Overview of the U.K.
An Overview of the U.K.Written by STR for Hotel360 Expo, An Overview of the U.K. provides performance insights for the entire U.K. as well as regional statistics. The following pages showcase the data and market knowledge that STR can provide hoteliers.
What is Hotel Benchmarking?
What is Hotel Benchmarking?Hotel benchmarking is the process of comparing your property's or portfolio’s performance against the competition, adding a layer of context to what success and failure looks like in your circumstances and environment.
Hotel benchmarking can help you answer questions such as: