Connecting Revenue and Profitability: Flow Through and Flex Explained
Hoteliers track numerous metrics to understand the health of their properties in both the short and long term. Top-line revenue metrics are foundational to understanding hotel performance—but they’re only the beginning. When those metrics shift, the question isn’t just what changed, but how those changes ultimately impact profitability.
Two metrics help answer that question: Flow Through and Flex.
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How are bank holidays and weekends impacting hotel performance?
How are bank holidays and weekends impacting hotel performance?Even as countries ease limitations around COVID-19, the summer months and upcoming holidays will produce hotel performance quite different than historical averages. Regardless, such holidays and weekend demand are showing to be the first demand out of the gate in leading industry recovery.
We found those holidays and weekends listed below as showing the most noticeable corresponding boost to recent hotel performance in select world regions.
COVID-19: Impact on forward hotel bookings in key European markets
COVID-19: Impact on forward hotel bookings in key European marketsThe COVID-19 pandemic has caused unprecedented challenges for global hospitality, with travel restrictions and lockdown measures forcing hotel closures and performance declines that exceed the levels witnessed during the global financial crisis and other challenging times for the industry. An area of the industry where the impact continues to evolve is business on the books, or reservations booked for future dates.
Video: From all of us at STR, thank you
Video: From all of us at STR, thank youCOVID-19 webinar summary: 5 key points on Europe hotel performance, 18 June
COVID-19 webinar summary: 5 key points on Europe hotel performance, 18 JuneKnowing you might not have time to watch our full webinars, we are pleased to continue our series of COVID-19 webinar summaries. In this latest edition, we talk performance in Europe as well as our latest forecast updates.
How long will it take Europe to recovery to occupancy levels of 40-50%?
Video: 8 min weekly update on China hotel performance - 11 June (Chinese)
Video: 8 min weekly update on China hotel performance - 11 June (Chinese)8 min weekly update on China hotel performance - 11 June (Chinese)
How to analyze your P&L statement
How to analyze your P&L statementKey to understanding your hotel’s profitability, your P&L statement outlines your profits or losses over a given time period—as the name suggests.
COVID-19 webinar summary: 5 key points on Europe hotel performance, 21 May
COVID-19 webinar summary: 5 key points on Europe hotel performance, 21 MayKnowing you might not have time to watch our full webinars, we are pleased to continue our series of COVID-19 webinar summaries. In this latest edition, we talk performance in Europe.
Barcelona: 96% of STR participating hotels closed
COVID-19 webinar summary: 5 key points on Belgium hotel performance, 19 May
COVID-19 webinar summary: 5 key points on Belgium hotel performance, 19 MayKnowing you might not have time to watch our full webinars, we are pleased to continue our series of COVID-19 webinar summaries. In this latest edition, we talk performance in Belgium.
Occupancy dropped as number of cases increased
Occupancy has been decreasing as the number of COVID-19 cases increased. However, occupancy started to slide prior to 17 March, when a shutdown started in the country.
COVID-19 webinar summary: 5 key points on Europe, 7 May
COVID-19 webinar summary: 5 key points on Europe, 7 MayKnowing you might not have time to watch our full webinars, we’re pleased to continue our series of COVID-19 webinar summaries. In this latest edition, we talk performance in Europe with a focus on Germany, Austria and Switzerland.
RevPAR: levelled since March
RevPAR levels in Germany, Austria and Switzerland fell rapidly from late February through the middle of March. Since that point, RevPAR has levelled off in the three markets.
An introduction to Custom Forecasts and their power in making hotel market projections
An introduction to Custom Forecasts and their power in making hotel market projectionsOur Custom Forecasts provide hotel owners, operators, investors, revenue managers and industry stakeholders with an approachable way to obtain top-line hotel market projections. Launched as an affordable alternative to major consultancies, they offer price points intended to be digestible even at the property level. While Custom Forecasts have grown exponentially year-over-year since their 2014 launch, many industry participants are still unaware that STR offers such a product.