August 1, 2025
Despite a nearly flat week, US hotel performance improved after two weeks of declines
After two weeks of significant declines, it was a mostly flat week for the U.S. hotel industry with revenue per available room down 0.8% for the week of July 20-26. Demand improved marginally, but with a 0.9% increase in room supply, occupancy was down 0.2 percentage points. Occupancy has consistently declined faster than average daily rate this summer. ADR was flat (-0.1%), marking a four-week stretch of stalled rate growth for the country.