Independent Hotel Show Amsterdam 2024

Welcome to the Independent Hotel Show and another key phase of analysing and forecasting performance in the UK’s independent hotel sector. Normalisation is a common word being used to describe the industry globally, but different factors add complexity when measuring success and projecting the next 12-24 months. 

The UK is a good example of that normalisation, as leisure travel softens but corporate demand improves—especially in London. Long-term, domestic leisure demand is most at risk with re-mortgaging into next year expected to reduce disposable income. That means guest segments are once again shifting and likely presenting you with different opportunities and challenges.