As Director of Hospitality Analytics at CoStar Group, Sherman leads the collection and analysis of primary and secondary hospitality data across the southern U.S., from Arizona to Tennessee. His expertise encompasses data management and provides comprehensive market insights for the region.

Sherman's diverse background includes extensive research and data analysis in urban planning, economic development, and regional impact studies. He has made significant contributions to several economic development firms in San Antonio and Central Texas, where he honed his skills in interpreting complex market trends in travel and hospitality.

 Sherman holds a bachelor’s degree in government and pre-law from New Mexico State University and a master's degree in Public Administration with a specialization in urban planning from the University of Texas at El Paso.