BIG 206 - The hotel industry is not experiencing the crisis

In France, investment volumes in commercial real estate fell by 57% in 2023 and amounted to only €1.7 billion in Q1 2024, a collapse of 64% compared to the same period last year. In the current macroeconomic slump, however, the hotel industry is an exception and confirms its resilience since the health crisis.
Because the 2024 edition of the Hotel Industry Barometer, compiled by Extendam with the participation of various partners, is unequivocal. After having suffered the full brunt of the Covid-19 pandemic and its lockdowns, French and European hoteliers last year saw their operational performances, driven by an explosion in average daily rates, surpass those of 2019, which were nevertheless historic. Reassured by this good performance, investors are also showing a clear appetite, as evidenced by the 44% increase in investments in the hotel sector over the first three months of the year. Especially since, to ensure the solidity of their RevPAR, hoteliers continue to anticipate trends by competing with new concepts and experiences. Did you say crisis? Obviously, the hotel industry does not know.