What if, in a gloomy macroeconomic and political environment where real estate is struggling to generate a sufficient risk premium, it were possible for investors to boost their investment returns by 50 to 200 bp, depending on the asset class? All this, through strategic levers that would also enable them to align their buildings with their tenants' new expectations in terms of services and flexibility? These are the promises offered by operated real estate, which are prompting a growing number of investors to draw inspiration from the hotel industry and swap traditional leases for management or franchise contracts.