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Records Collection, the company that dresses vacant real estate

An unexpected synergy between real estate and fashion
Stella McCartney fashion show last March, in the Ovalie building in Saint-Ouen (DR)
Stella McCartney fashion show last March, in the Ovalie building in Saint-Ouen (DR)

Translated from French.

Rod Reynolds, founder of Records Collection, has built a company that has become a key player in ephemeral events, particularly for fashion houses during Fashion Weeks. His concept? To transform "off-market" and atypical locations into unique event spaces, creating unexpected synergies between vacant real estate and the luxury industry. Business Immo reports.

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