After a decade of questioning and adapting, what challenges does the sector face in the new cycle? What prospects can we expect? Can the asset class outperform other real estate asset classes? At a round-table discussion organized by BiTV on May 21, 2025, four industry leaders shared their views: Fabrice Haurani, Deputy Managing Director at Mercialys, Stéphanie Zolesio, President of Casino Immobilier, Anne-Sophie Sancerre, Chief Customer & Retail Officer at Unibail-Rodamco-Westfield, and Olivier Loussouarn, Investment Director at Sofidy.