U.S. Hotel Forecast Assumptions – August 2026
U.S. Hotel Forecast Assumptions – August 2026Strong demand observed in Q1 continued through Q2 2026. That demand, coupled with continued pricing power that was further lifted by impressive World Cup premiums, has led STR and Tourism Economics to raise year-end RevPAR growth projections to +4.4%. Both demand and ADR have been upgraded as well, to +1.7% and +3.1%, respectively.
The pace of RevPAR growth will slow next year as the industry rebalances following a mild downturn in 2025 and recovery-driven 2026. RevPAR is forecasted to increase 2.1%, with the gain coming from a mix of 1.1% demand growth and ADR increasing 1.6%.
U.S. Hotel Forecast Assumptions – Q2 2026
U.S. Hotel Forecast Assumptions – Q2 2026The first four-plus months of 2026 beat projections, prompting CoStar and Tourism Economics to significantly upgrade the 2026 U.S. RevPAR growth forecast to +2.8%. Year to date through April, U.S. RevPAR growth came in at 4.0%. Additionally, Q1 RevPAR was the highest on record.
Global Hotel Market Forecast Assumptions – Q2 2026
Global Hotel Market Forecast Assumptions – Q2 2026Global Hotel Market Forecast Assumptions – February 2026
Global Hotel Market Forecast Assumptions – February 2026STR and Tourism Economics currently produce forecasts for 59 markets across Europe, the Middle East, Africa and Asia Pacific region. The analysis below summarizes the latest forecast revisions.
Game-changing metrics: How Super Bowl LX will shape San Francisco’s hotel market
Game-changing metrics: How Super Bowl LX will shape San Francisco’s hotel marketAnalysis by Nick Seaman
It’s that time of year again – two NFL powerhouses will battle for the Super Bowl LX title, with this year’s showdown happening 8 February at Levi’s Stadium in the San Francisco Bay Area.
Video: Overview of the U.S. hotel forecast assumptions (Q3 2025)
Video: Overview of the U.S. hotel forecast assumptions (Q3 2025)Jacob Bruno, Senior Forecasting Analyst at STR, gives an overview of the 2025 U.S. hotel forecast revision.
An extended version of our U.S. Market Forecast Assumptions analysis can be found here.
Amsterdam hotel performance trends ahead of anticipated VAT increase
Amsterdam hotel performance trends ahead of anticipated VAT increaseIn January 2026, Amsterdam’s VAT rate for overnight accommodation is expected to increase from 9% to 21%, affecting a range of lodging options from hotels to B&Bs to short-term rentals. Heading into a year of change, hotel performance in the market has left something to be desired.
STR/TE Market Forecast Assumptions – Aug 2025 (U.S.)
STR/TE Market Forecast Assumptions – Aug 2025 (U.S.)Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance. Based on the industry and economic assumptions below, forecast subscriptions are available for purchase here.
STR/TE Market Forecast Assumptions – Aug 2025 (Global)
STR/TE Market Forecast Assumptions – Aug 2025 (Global)Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance.
Europe short-term outlook:
Short- and medium-term RevPAR projections for STR’s 31 European forecast markets have been downgraded. For 2025, RevPAR is expected to grow 0.7% for the 31 markets in aggregate, while 2026 RevPAR is projected for similar growth of 0.8%.
Video: Overview of the global market forecast assumptions - Q2 2025
Video: Overview of the global market forecast assumptions - Q2 2025Kelsey Fenerty, Manager of Analytics at STR, gives a quick overview of the global market forecast.
An extended version of our Global Market Forecast Assumptions analysis can be found here.
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