JLL is kicking off its 2025 campaign with Breakfast Club of Canada as the real estate services firm works to support the effort to provide children with access to a nutritious breakfast at school.
The Breakfast Club's partnership with JLL began in 2015 and has reached a milestone by raising more than $1 million, or approximately 735,000 U.S. dollars, for the effort to ensure children begin their days with a healthy meal.
"Our longstanding partnership with Breakfast Club of Canada has helped more children start their school day with the nutrition they need to thrive," JLL Canada CEO Alan MacKenzie said in a statement. "We're proud to celebrate this milestone by deepening our commitment."
The 2025 campaign will continue to engage clients and employees in various fundraising activities, said Chicago-based JLL, the second biggest commercial property services firm in the world based on revenue.
During the 2024 campaign, JLL organized fundraising events across its national offices that included an annual basketball tournament held by JLL Calgary, trivia challenges, a virtual silent auction and golf tournaments.
Breakfast Club of Canada is celebrating its 30th anniversary this year. The program now reaches over 650,000 students in more than 3,800 nationwide programs.
"JLL's consistent support over the last 10 years has been instrumental in our ability to reach more children and expand our programs. This million-dollar milestone is not just a number – it represents countless breakfasts served and countless opportunities given to children to start their day ready to learn and grow," said Tommy Kulczyk, president and chief executive of Breakfast Club of Canada, in a statement.