The president of career coaching and consulting firm Massimo Group, Rod Santomassimo, is known in the industry for helping people trying to break into or advance in the brokerage business. It turns out Santomassimo also is trying his hand at poetry with some help from artificial intelligence.
As tenant and landlord representatives brace themselves for what some economists say could be a rocky year, Santomassimo has penned his first poem. "The Fate of a Commercial Real Estate Broker in 2023" conveys a message of hope. "I must share that I generated this poem based on a series of muses I was writing and then uploaded to an AI platform to generate the poem," he said in a LinkedIn message.
In the poem he posted on LinkedIn, Santomassimo urges brokers whose business might have fallen off to expand into new markets, try their hand at different property types and focus on building strong relationships. Remain determined and strategic and don't lose your competitive edge, he said in the poem.
Commercial real estate brokers face
A tough road during an economic downturn
Demand may wane, financing harder to trace
Competition fierce, their business may drown
To stay afloat, they must diversify.
Commercial property is a cyclical industry and good times always have followed tough ones, he said. The poem ends with a positive message.
Commercial real estate brokers can weather any storm
And come out stronger on the other side, you'll find
Success in the end, it's only a matter of time.