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Southern Arizona’s hospitality sector looks to adapt

Industry leaders assess market trends and examine new strategies for sustainable tourism growth
CoStar Analytics
September 10, 2025 | 12:08 AM

Last month, the Arizona Lodging and Tourism Association convened its annual Southern Arizona Industry Forecast in Tucson, bringing together stakeholders to discuss the region’s evolving hospitality landscape, performance projections and emerging policies that could significantly influence Tucson’s hotel demand trajectory.

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News | Southern Arizona’s hospitality sector looks to adapt