Milan hotels post highest Winter Olympic occupancy peak since 2010

ARLINGTON, Va. – 4 March 2026 – Milan’s hotel industry recorded the highest occupancy peak of any Winter Olympics host since 2010, according to data from CoStar, a global leading provider of online real estate marketplaces, information and analytics in the property markets.

Milan averaged 83.4% occupancy over the event period, peaking at 89.3% on Saturday, 14 February. Across 6-22 February, the market’s occupancy increased 18.3% year over year. 

Source: CoStar

Year-over-year growth was more pronounced in average daily rate (ADR) and revenue per available room (RevPAR), which rose 215.5% and 273.3%, respectively. ADR came in at EUR568.73 during the event period with a peak of EUR548.38 on the night of the opening ceremony. RevPAR averaged EUR474.12 over the two-plus-week window and also peaked on 6 February at EUR457.83.  

Among the classes, Milan’s Upper Upscale properties averaged the highest occupancy at 88.0% (+20.2% year over year).  Luxury properties registered the highest year-over-year gains across the three metrics: occupancy (+34.4%), ADR (+214.0%) and RevPAR (+321.9%). 

For more information about the company and its products and services, please visit www.costargroup.com. 

Additional Performance Data
CoStar’s world-leading hotel performance sample comprises 94,000 properties and 12 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.

News Media Contact
Karolina Capova
Senior Media Relations Specialist
kcapova@costar.com

About CoStar Group 
CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.

CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; Homes.com, the fastest-growing residential real estate marketplace; and Domain, one of Australia’s leading property marketplaces. CoStar Group’s industry-leading brands also include Matterport, a leading spatial data company whose platform turns buildings into data to make every space more valuable and accessible; STR, a global leader in hospitality data and benchmarking; Ten-X, an online platform for commercial real estate auctions and negotiated bids; and OnTheMarket, a leading residential property portal in the United Kingdom.

CoStar Group’s websites attracted over 139 million average monthly unique visitors in the fourth quarter of 2025, serving clients around the world. Headquartered in Arlington, Virginia, CoStar Group is committed to transforming the real estate industry through innovative technology and comprehensive market intelligence. From time to time, we plan to utilize our corporate website as a channel of distribution for material company information. For more information, visit CoStarGroup.com.