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Party City Plans 20 ‘Next-Gen’ Stores in First Quarter

Retailer Sees Positive Results, Launches Aggressive Brick-and-Mortar Remodeling Strategy
Party City’s helium balloon offerings are a boon for landlords, according to the retailer. (Getty Images)
Party City’s helium balloon offerings are a boon for landlords, according to the retailer. (Getty Images)
CoStar News
March 11, 2021 | 9:09 P.M.

Party City plans to roll out 20 “next-generation” prototype and remodeled stores in the first quarter, for a total of 42 in its brick-and-mortar fleet as it attempts to use its real estate to adapt its portion of the retail industry to pandemic buying habits.

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News | Party City Plans 20 ‘Next-Gen’ Stores in First Quarter