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Tides could be turning in hotel transactions, as institutional investor participation increased

What CoStar’s analytics team heard from industry experts at The Lodging Conference
The 2025 Lodging Conference was held at the JW Marriott Phoenix Desert Ridge in October. (CoStar)
The 2025 Lodging Conference was held at the JW Marriott Phoenix Desert Ridge in October. (CoStar)
CoStar Analytics
October 20, 2025 | 2:03 P.M.

The last major hotel investment conference of the year, The Lodging Conference, often has a relaxed vibe as attendees gather by the golf courses, pickleball courts and poolside of the JW Marriott Phoenix Desert Ridge to exchange introductions, discuss business and make deals.

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News | Tides could be turning in hotel transactions, as institutional investor participation increased