The Safari Inn’s towering neon sign glowed over vintage cars, caviar trays and bottles of perfume as a Burbank motel took on a new role as the backdrop for a luxury fragrance launch.
Luxury brands are finding a new use for LA's iconic hotels
Valentino rents out historic Safari Inn motel for fragrance launch
CoStar News
September 22, 2026 | 8:24 P.M.
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IN THIS ARTICLE
- Properties
- Safari Inn, a Coast Hotel
1911 Olive Ave, Burbank, CA
- Companies
- AGA Essentials Group
Accommodation and Food Services
- Contacts
- Armaan Patel
Chief Executive Officer, AGA Essentials Group