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Southeast hotel transactions soar as investors pay up for full-service and luxury assets

Florida’s mega deal pushes the region’s cap rates below national average
The sale of the 444-room Four Seasons Resort Orlando at Walt Disney World accounted for nearly half of Florida’s volume in the first quarter. (CoStar)
The sale of the 444-room Four Seasons Resort Orlando at Walt Disney World accounted for nearly half of Florida’s volume in the first quarter. (CoStar)
CoStar Analytics
May 20, 2026 | 11:00 AM

The Southeast recorded a 40% surge in hotel transaction volume in the first quarter of 2026. While the number of sales did not vary much from last year, the average deal size and the average price per key were higher due to one massive transaction.

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