Hotel executives, revenue managers and data analysts met Aug. 5-7 in Nashville, Tennessee, for the annual Hotel Data Conference.
Click through CoStar News Hotels' complete coverage of the conference and favorite this page as it will be updated with more content, including recaps of panel sessions and exclusive interviews.
article4 Min ReadAugust 12, 2026 09:27 AMThe U.S. hotel industry can expect a "low, slow growth environment" for next year.
article5 Min ReadAugust 13, 2026 09:31 AMHoteliers say the key to winning over guests is to drive value and experiences coupled with flexibility.
article1 Min ReadAugust 12, 2026 09:19 AMCo-hosts of the "Tell Me More: A Hospitality Data Podcast" recorded a special episode at the 2026 Hotel Data Conference, highlighting a few surprises and takeaways gleaned from the annual event.
article4 Min ReadAugust 11, 2026 09:15 AMExperts from outside the hotel industry say data informs customer-focused thinking.
article7 Min ReadAugust 10, 2026 10:38 AMInflation remains a problem for consumers, but they continue to prioritize leisure trips over other spending.
article6 Min ReadAugust 14, 2026 09:31 AMA stronger ability to drive rate, fueled by events like the FIFA World Cup, has boosted performance.
article6 Min ReadAugust 18, 2026 09:54 AMExperts say that getting creative with data is key to cracking the code.
article1 Min ReadAugust 19, 2026 08:32 AMParks Hospitality plans to grow its business during off-peak times.
article4 Min ReadAugust 21, 2026 08:50 AMAs booking channel volume grows, hotel pricing decisionmakers need the right information.
article1 Min ReadAugust 21, 2026 09:30 AMThe boutique, experience-focused Virgin Limited Edition is outperforming the company's larger hotel portfolio, Jeff Borman said.
article6 Min ReadSeptember 04, 2026 09:36 AMOffice demand, flight availability, experiential stays all play a part in how business travel trends affect hotel demand.
article5 Min ReadSeptember 03, 2026 08:29 AMHoteliers who have started adopting artificial intelligence platforms across their companies shared their wins and lessons learned, including why they think it might be best to keep AI use in the hotel's back of house for now.
article4 Min ReadSeptember 02, 2026 09:22 AMHotel revenue strategists need to be nimble to roll with the up-and-down nature of hotel demand, though the more stable group business season is near.
article2 Min ReadSeptember 02, 2026 09:04 AMCost pressures are pushing operators to maintain profit margins, Aaron Olson said in a video interview.
article1 Min ReadSeptember 01, 2026 09:30 AMMichael Goldrich, founder and chief advisor for Vivander Advisors, said hoteliers need to be focused on the major shift from artificial intelligence as the hospitality industry isn't keeping up with the pace of change.
article5 Min ReadSeptember 01, 2026 09:13 AMUsing more models gives hotel revenue managers a more holistic view of their hotel's performance.
article3 Min ReadAugust 31, 2026 08:36 AMWith U.S. hotels demand in 2026 dominated by the FIFA World Cup, it might be expected that 2027 will see negative numbers across the board, but U.S. gross domestic product is projected to outpace inflation next year.
article5 Min ReadAugust 28, 2026 09:45 AMGovernment, business and meeting planners are still vital as other sources of hotel group demand.
article2 Min ReadAugust 28, 2026 09:34 AMAparthotel units' lifestyle offerings appeal to both business and leisure guests, exec says.
article1 Min ReadAugust 26, 2026 08:32 AMHighgate Hotels Chief Revenue Officer Kerry Mack said the company's portfolio has seen group demand grow consistently.
article5 Min ReadAugust 25, 2026 09:34 AMThe level of travel intent is greater among sports events and professional conferences than a concert.
article5 Min ReadAugust 25, 2026 08:59 AMProviding hotel guests with consistency and transparency can prevent negative experiences on property.
article5 Min ReadAugust 24, 2026 09:30 AMArtificial intelligence tools have redefined internet search and the hotel booking journey, and a recent panel of experts dissected what hoteliers need to do to keep their properties visible in AI-generated responses.
article1 Min ReadAugust 24, 2026 08:27 AMThe island state continues to see lower visitation from Japanese travelers due to a depressed yen.
article2 Min ReadAugust 07, 2026 11:02 AMCoStar News Hotels recaps the Hotel Data Conference with takeaways from the event.