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Conventions, Corporate Meetings and Conferences Boost Houston Hotel Performance

Group Travel Demand Grows at Faster Pace than Leisure Travel at Houston’s High-End Hotels
Legislation recently passed to use a portion of the hotel occupancy tax for major projects and improvements, providing the George R. Brown Convention Center located in Houston's Downtown with a boost of $2 billion in funding over the next 30 years. (Page Southerland Page)
Legislation recently passed to use a portion of the hotel occupancy tax for major projects and improvements, providing the George R. Brown Convention Center located in Houston's Downtown with a boost of $2 billion in funding over the next 30 years. (Page Southerland Page)
CoStar Analytics
November 21, 2023 | 2:57 P.M.

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A resurgence in group travel is boosting the performance of Houston's hotel market. Group business — bookings of 10 or more rooms — at Houston's hotels has been growing at a faster rate than transient, or individual bookings, at the market's high-end hotels.

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News | Conventions, Corporate Meetings and Conferences Boost Houston Hotel Performance