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Top Harley-Davidson dealer group buys location in Norfolk area

New owner to consolidate three Virginia Harley-Davidson locations into one
The Bayside Harley-Davidson dealership at 2211 Frederick Blvd. in Portsmouth, Virginia, will be rebranded as Ironclad Harley-Davidson. (CoStar)
The Bayside Harley-Davidson dealership at 2211 Frederick Blvd. in Portsmouth, Virginia, will be rebranded as Ironclad Harley-Davidson. (CoStar)
By Mark Blowers with
CoStar Research
April 3, 2026 | 9:22 P.M.

One of the largest Harley-Davidson dealer groups in the United States bought a dealership in Portsmouth, Virginia, with plans to consolidate several area dealerships at the location.

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